Intentional cannibalization, radical innovation, and performance : a comparison of Chinese and Western enterprises in China
Year of publication: |
2020
|
---|---|
Authors: | Samiee, Saeed ; Sääksjärvi, Maria ; Harmancioǧlu, Nükhet ; Hultink, Erik J. |
Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 28.2020, 2, p. 40-58
|
Subject: | cannibalization | cost leadership | differentiation | local versus nonlocal firms | performance | radical innovation | strategic action | China | Unternehmenserfolg | Firm performance | Innovation | Innovationsmanagement | Innovation management | Vergleich | Comparison |
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