Intentions as indicators of the future of customer relationships: an Internet marketing application
Magnus Söderlund
| Year of publication: |
2006
|
|---|---|
| Authors: | Söderlund, Magnus |
| Published in: |
Managing customer relationships on the Internet. - Amsterdam [u.a.] : Elsevier, ISBN 0-08-044124-6. - 2006, p. 121-136
|
| Subject: | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003242397