Intentions to use social networking sites (SNS) using technology acceptance model (TAM) : an empirical study
Ruchi V. Dixit, Gyan Prakash
| Year of publication: |
2018
|
|---|---|
| Authors: | Dixit, Ruchi V. ; Prakash, Gyan |
| Published in: |
Paradigm : the journal of Institute of Management Technology. - London : Sage Publishing, ISSN 2394-6083, ZDB-ID 2509680-1. - Vol. 22.2018, 1, p. 65-79
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| Subject: | Social networking sites (SNS) | technology acceptance model (TAM) | confirmatory factor analysis (CFA) | structural equation modelling (SEM) | electronic-word of mouth (E_WOM) | social CRM | Innovationsakzeptanz | Innovation adoption | Social Web | Social web | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0971890718758201 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012161082