Inter-group conflict in the purchasing decision-making process : (a conflict-oriented approach to organisational buying behaviour)
S. Jayachandran; R. N. Anantharaman
| Year of publication: |
2002
|
|---|---|
| Authors: | Jayachandran, S. ; Anantharaman, R. N. |
| Published in: |
Globalisation and marketing management. - ISBN 81-7629-364-4. - 2002, p. 138-149
|
| Subject: | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Beschaffung | Procurement |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002972275