Interacting with large customers : resource development in small B2B suppliers
Roberta Bocconcelli, Federica Murmura, Alessandro Pagano
| Year of publication: |
April 2018
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| Authors: | Bocconcelli, Roberta ; Murmura, Federica ; Pagano, Alessandro |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 70.2018, p. 101-112
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| Subject: | SMEs | Large firms | B2B | Interaction | Relationships | Resources | KMU | SME | Lieferantenmanagement | Supplier relationship management | Großunternehmen | Large firm | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.07.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011863796