Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion
Silke Bambauer-Sachse; Laura Massera
| Year of publication: |
2015
|
|---|---|
| Authors: | Bambauer-Sachse, Silke ; Massera, Laura |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 27.2015, p. 63-73
|
| Subject: | Price promotion | Reference price | Reduced price | Saving format | Repeated exposure | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Preis | Price | Niedrigpreisstrategie | Low-cost strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011388073