Interaction effects of media and message on perceived complexity, risk and trust of innovative products
Francisco-Jose Molina-Castillo; Carolina Lopez-Nicolas; Pedro Soto-Acosta
| Year of publication: |
2012
|
|---|---|
| Authors: | Molina-Castillo, Francisco-Jose ; Lopez-Nicolas, Carolina ; Soto-Acosta, Pedro |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 30.2012, 6, p. 577-587
|
| Subject: | Informationstechnik | Information technology | Produktentwicklung | New product development | Produktqualität | Product quality | Werbeträger | Advertising media | Werbewirkung | Advertising effects |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009699351