Interaction of the social media and big data in reaching marketing success in the era of the fourth industrial revolution
Goran Pranjić, Gábor Rekettye
| Year of publication: |
2019
|
|---|---|
| Authors: | Pranjić, Goran ; Rekettye, Gabor |
| Published in: |
International journal of business performance management. - Milton Keynes : Inderscience Enterprises, ISSN 1368-4892, ZDB-ID 2000476-X. - Vol. 20.2019, 3, p. 247-260
|
| Subject: | big data analytics | BDA | social media marketing | SMM | decision makers | customer service improvements | analytics | business intelligence | market intelligence | Social Web | Social web | Big Data | Big data | Online-Marketing | Internet marketing | Data Mining | Data mining | Industrie 4.0 | Industry 4.0 | Künstliche Intelligenz | Artificial intelligence | Marketing | Betriebliches Informationssystem | Business intelligence system | Marketingmanagement | Marketing management | IT-gestütztes Marketing | Computer-assisted marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBPM.2019.102015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012144435