Interactions between instrumental timbre and consumers' regulatory focus
Tsutomu Sunaga, Yan Meng, Xuhong Zhuang
| Year of publication: |
2020
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|---|---|
| Authors: | Sunaga, Tsutomu ; Meng, Yan ; Zhuang, Xuhong |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 121.2020, p. 1-12
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| Subject: | Advertising | Music psychology | Musical instrument | Regulatory focus | Sensory marketing | Timbre | Konsumentenverhalten | Consumer behaviour | Musik | Music | Musikwirtschaft | Music industry | Werbung | Werbewirkung | Advertising effects | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.08.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417308