Interactions with Customers for Innovation
| Year of publication: |
2009
|
|---|---|
| Authors: | Un, C. Annique ; Cuervo-Cazurra, Alvaro |
| Published in: |
Handbook of research on strategy and foresight. - Cheltenham, U.K : Edward Elgar, ISBN 978-1-84844-727-1. - 2009
|
| Subject: | Innovation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.4337/9781848447271.00029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015502478