InterActive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action
Martin Williams
| Year of publication: |
c1994
|
|---|---|
| Authors: | Williams, Martin T. |
| Publisher: |
Sydney [u.a.] : Prentice Hall |
| Subject: | Marketing | Verkaufsförderung | Sales promotion | Marketingmanagement | Marketing management | Werbung | Advertising | Online-Marketing | Internet marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XLI, 463 S Ill., graph. Darst 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index £18.95 |
| ISBN: | 0-7248-1094-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000149984