Interactive mechanisms to improve service innovation among sports clubs : a consumer perspective
Mohsen Behnam, Mikihiro Sato, Bradley J. Baker, and Mahdiyeh Jalili
| Year of publication: |
2023
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|---|---|
| Authors: | Behnam, Mohsen ; Sato, Mikihiro ; Baker, Bradley J. ; Jalili, Mahdiyeh |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 38.2024, 1, p. 26-39
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| Subject: | consumer engagement | interactivity | openness | service-dominant logic | value co-creation | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Sportorganisation | Sport organization | Dienstleistungsmarketing | Services marketing | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2022-0360 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014634935