Interactive value formation in interorganizational relationships : dynamic interchange between value co-creation, no-creation, and co-destruction
Hannu Makkonen, Rami Olkkonen
| Year of publication: |
December 2017
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|---|---|
| Authors: | Makkonen, Hannu ; Ilkkonen, Rami |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 17.2017, 4, p. 517-535
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| Subject: | Conflictual value co-creation | interactive value formation | interorganizational relationships | value co-creation | value co-destruction | value-in-context | value no-creation | resource integration | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Kundenwert | Customer value | Unternehmenskooperation | Inter-firm cooperation | Beziehungsmarketing | Relationship marketing | Soziale Werte | Social values | Werttheorie | Theory of value | Lieferantenmanagement | Supplier relationship management | Service-Dominant Logic | Service-dominant logic |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593117699661 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011825051