Interactive websites of e-malls instigate intentions to generate e-WoM
Tahir Mumtaz Awan, Tayyaba Latif, Faheem Aslam and Tayyba Fatima
| Year of publication: |
2022
|
|---|---|
| Authors: | Awan, Tahir Mumtaz ; Latif, Tayyaba ; Aslam, Faheem ; Fatima, Tayyba |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 13.2022, 3, p. 319-333
|
| Subject: | e-malls | website interactivity | intention to e-WoM | perceived usefulness | perceived ease-of-use | PEoU | e-satisfaction | Website | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Interaktive Medien | Interactive media | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2022.123935 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014309741