Interactivity, engagement, trust, purchase intention and word-of-mouth : a moderated mediation study
Shu-Hsien Liao and Yu-Chun Chung, Wen-Jung Chang
| Year of publication: |
2019
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|---|---|
| Authors: | Liao, Shu-Hsien ; Chung, Yu-Chun ; Chang, Wen-Jung |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 25.2019, 2, p. 116-137
|
| Subject: | interactivity | engagement | trust | purchase intention | word-of-mouth | brand loyalty | moderated mediation | fan page | Facebook | social media | tourism | hospitality | Social Web | Social web | Virales Marketing | Viral marketing | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markentreue | Brand loyalty | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSTM.2019.098203 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012101573