Interbrand choice, media mix and market performance
Michael E. Porter
| Year of publication: |
1976
|
|---|---|
| Authors: | Porter, Michael E. |
| Published in: |
The American economic review. - Nashville, Tenn. : American Economic Assoc., ISSN 0002-8282, ZDB-ID 203590-X. - Vol. 66.1976, 2, p. 398-406
|
| Subject: | Wirtschaftliches Verhalten | Verbraucher | Werbung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003653306