Interceding of repurchase intention between e-loyalty and word of mouth advocacy : a study of behavioural consequences and antecedents of e-loyalty
Shabnam Gulati, Gursimranjit Singh, Arvind Kumar
| Year of publication: |
2023
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|---|---|
| Authors: | Gulati, Shabnam ; Gursimranjit Singh ; Kumar, Arvind |
| Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 18.2023, 3, p. 299-319
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| Subject: | loyalty | online shopping | satisfaction | trust | service quality | retailing | Online-Handel | Online retailing | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEB.2023.132190 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014309296