Intercultural variations in personal sales factors in the Czech and U.S. automotive markets : practical implications for marketing
Říha, D., Heinze, T., Stros, M.
| Year of publication: |
2017
|
|---|---|
| Authors: | Říha, David ; Heinze, Timothy ; Stros, Michael |
| Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 6.2017, 1, p. 26-47
|
| Subject: | personal sales | personality of sales representative | intercultural differences | gender | USA | United States | Verkaufspersonal | Salespeople | Verkauf | Selling | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Tschechien | Czech Republic | Absatz | Sales |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011668688