Interdependence and communication between technically trained managers and marketing managers during innovation projects
Graham R. Massey; Elias Kyriazis
| Year of publication: |
2014
|
|---|---|
| Authors: | Massey, Graham R. ; Kyriazis, Elias |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 18.2014, 3, p. 1-21
|
| Subject: | Interdependence | communication | conflict | relationship effectiveness | NPD project success | Projektmanagement | Project management | Innovationsmanagement | Innovation management | Innovation | Marketingmanagement | Marketing management | Erfolgsfaktor | Success factor | Kommunikation | Communication | Interne Kommunikation | Internal communication | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010387327