Interdependencies in the discovery and adoption of Facebook applications : an empirical investigation
Philip Mayrhofer
| Year of publication: |
2013
|
|---|---|
| Authors: | Mayrhofer, Philip |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Facebook, Inc. | Social Web | Social web | Anwendungssoftware | Application software | Nachfrageinterdependenz | Interdependent preferences | Marktstruktur | Market structure | Facebook | App <Programm> | Social Media | Verbraucherverhalten | Interdependenz |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVII, 172 S. graph. Darst. 148 mm x 210 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: München, Ludwig-Maximilians-Univ., Diss., 2011 |
| ISBN: | 978-3-8349-3886-2 ; 3-8349-3886-6 ; 978-3-8349-3887-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009690034