Interdependent self-construal and number of Twitter followers : consumer responses to alcohol industry corporate social responsibility (CSR) campaign on Twitter
Jinho Joo, Yoon-Joo Lee and Hye Jin Yoon
| Year of publication: |
2022
|
|---|---|
| Authors: | Joo, Jinho ; Lee, Yoon-Joo ; Yoon, Hye Jin |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 6, p. 1095-1120
|
| Subject: | Corporate social responsibility | Interdependent self-construal | Number of Twitter followers | Corporate Social Responsibility | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.1933802 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362128