Interdependent self-construal in collectivest cultures : effects on compliance in a couse-related marketing context
Rajiv Vaidyanathan, Praveen Aggarwal and Wojciech Kozłowski
| Year of publication: |
2013
|
|---|---|
| Authors: | Vaidyanathan, Rajiv ; Aggarwal, Praveen ; Kozłowski, Wojciech |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 19.2013, 1, p. 44-57
|
| Subject: | Internationales Marketing | International marketing | Cause-Related Marketing | Cause-related marketing | Compliance-Management | Compliance management | USA | United States | Polen | Poland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009700189