Interdependent self-construal in collectivist cultures: Effects on compliance in a cause-related marketing context
| Year of publication: |
2013
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|---|---|
| Authors: | Vaidyanathan, Rajiv ; Aggarwal, Praveen ; Kozowski, Wojciech |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 19.2013, 1 (1.2.), p. 44-57
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