Interest patterns and product preferences : an exploratory analysis
Allan L. Pennington and Robert A. Peterson
| Year of publication: |
1969
|
|---|---|
| Authors: | Pennington, Allan L. ; Peterson, Robert A. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 6.1969, 3, p. 284-290
|
| Subject: | Verbraucher | Marktforschung |
| Type of publication: | Article |
|---|---|
| Notes: | mit Bibliogr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002623459