Interfaces for resolving marketing, manufacturing and design conflicts: A conceptual framework
| Year of publication: |
1998
|
|---|---|
| Authors: | Mukhopadhyay, Samar K. ; Gupta, Anil V. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 32.1998, 1-2, p. 101-124
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