Interfirm behavior and goal alignment in relational exchanges
Year of publication: |
2007
|
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Authors: | Stephen, Andrew T. ; Coote, Leonard V. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 4, p. 285-295
|
Subject: | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Prinzipal-Agent-Theorie | Agency theory | Operations Research | Operations research |
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