Interfirm Monitoring, Social Contracts, and Relationship Outcomes
| Year of publication: |
2007
|
|---|---|
| Authors: | Heide, Jan B. ; Wathne, Kenneth H. ; Rokkan, Aksel I. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 3, p. 425-433
|