Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation
Chen Han and Jiahui Liu, Shuman Zhang and Bo Bernhard Nielsen
| Year of publication: |
2023
|
|---|---|
| Authors: | Han, Chen ; Liu, Jiahui ; Zhang, Shuman ; Nielsen, Bo Bernhard |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 5, p. 1531-1559
|
| Subject: | Incremental technological innovation | Intermediate-level outside-in marketing capabilities | Management innovation | Radical technological innovation | Technological turbulence | Innovation | Innovationsmanagement | Innovation management | Technischer Fortschritt | Technological change | Marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-11-2021-0833 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014252312