Internal brand building in multicultural organisations: a roadmap towards action research
| Year of publication: |
2004
|
|---|---|
| Authors: | Vallaster, Christine |
| Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 7.2004, 2, p. 100-113
|