Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri; Alan Wilson
| Year of publication: |
2010
|
|---|---|
| Authors: | Khanyapuss Punjaisri ; Wilson, Alan M. |
| Published in: |
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008. - Singapore [u.a.] : Imperial College Pr., ISBN 1-84816-509-9. - 2010, p. 326-329
|
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Interne Markenführung | Internal branding |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003950965