Internal branding in Agriculture Bank of Iran : an application of Rusbult's investment model
Shahriar Azizi; Masoud Javidani
| Year of publication: |
2015
|
|---|---|
| Authors: | Azizi, Shahriar ; Javidani, Masoud |
| Published in: |
International journal of financial services management : IJFSM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1460-6712, ZDB-ID 2193369-8. - Vol. 8.2015, 1, p. 83-97
|
| Subject: | brand loyalty | job satisfaction | quality of alternatives | investment model | internal branding | Iran | Arbeitszufriedenheit | Job satisfaction | Markenführung | Brand management | Markentreue | Brand loyalty | Markenimage | Brand image | Interne Markenführung | Internal branding | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011407248