Internal-market orientation: a misconceived aspect of marketing theory
| Year of publication: |
2010
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|---|---|
| Authors: | Gounaris, Spiros ; Vassilikopoulou, Aikaterini ; Chatzipanagiotou, Kalliopi C. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 44.2010, 11 (16.11.), p. 1667-1700
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