Internal-market orientation : a misconceived aspect of marketing theory
Spiros Gounaris; Aikaterini Vassilikopoulou and Kalliopi C. Chatzipanagiotou
| Year of publication: |
2010
|
|---|---|
| Authors: | Gounaris, Spiros ; Vassilikopoulou, Aikaterini ; Chatzipanagiotou, Kalliopi C. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 11/12, p. 1667-1699
|
| Subject: | Marketingmanagement | Marketing management | Personalmarketing | HR marketing | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008773207