Internal marketing as a factor of success in new service development : an empirical approach
María Isabel Sánchez Hernández
| Year of publication: |
2008
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|---|---|
| Authors: | Sánchez Hernández, María Isabel |
| Published in: |
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing. - Berlin : Springer, ISSN 1865-1984, ZDB-ID 2396950-7. - Vol. 5.2008, 1, p. 81-82
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| Subject: | Dienstleistungssektor | Service industry | Innovation | Qualitätsmanagement | Quality management | Marketingmanagement | Marketing management | Partielle kleinste Quadrate | Partial least squares |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003732085