Internal marketing as a new alternative for the service employees' performance: an empirical study
Year of publication: |
2011-04-30
|
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Authors: | Bellaouaied, Myriam ; Gam, Abdelkader |
Institutions: | HAL |
Subject: | relational marketing | service quality | internal marketing | satisfaction | customer orientation |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00706050 Published, Revue de Communication et de Marketing, 2011, 139-159 |
Source: |
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