Internal marketing in small manufacturing firms : extending the concept to encompass organisational learning
Ian Chaston
| Year of publication: |
2000
|
|---|---|
| Authors: | Chaston, Ian |
| Published in: |
Internal marketing : directions for management. - London [u.a.] : Routledge, ISBN 0-415-21317-7. - 2000, p. 93-108
|
| Subject: | Lernende Organisation | Learning organization | KMU | SME | Industrie | Manufacturing industries | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001581421