Internal marketing, market orientation and organisational performance : the mythological triangle in a retail context
Prokopis K. Theodoridis and George S. Panigyrakis
| Year of publication: |
2010
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|---|---|
| Authors: | Theodoridis, Prokopis K. ; Panigyrakis, George S. |
| Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 24649156. - Vol. 24.2010, 2, p. 33-67
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009924855