Internal Marketing Orientation in Cultural Change Management for Organisation Development

Non-Profit-Organizations of the Third Sector have lately gained an increasing importance both in scientific research and as far as their economical weight is concerned. Adapting the concept of the Balanced Scorecard for those organizations, their particularities need to be determined and based on the findings, the need of changes within and additions to the concept need to be questioned and discussed.

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Authors:	Várnai, Sarolta ; Fojtik, János
Other Persons:	Kadocsa, György (contributor)
Institutions:	Keleti Károly Gazdasági Kar, Óbudai Egyetem
Subject:	Non-Profit-Organisationen \| Balanced Scorecard \| Controlling \| Performance \| Measurement

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Extent:	application/pdf
Series:	Proceedings-6th International Conference on Management, Enterprise and Benchmarking (MEB 2008).
Type of publication:	Article
Language:	English
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005704219