Internal marketing : the tools and concepts for customer-focused management
Pervaiz K. Ahmed and Mohammed Rafiq
| Year of publication: |
2011
|
|---|---|
| Authors: | Ahmed, Pervaiz K. ; Rafiq, Mohammed |
| Publisher: |
London : Routledge |
| Subject: | Personalmarketing | HR marketing | Großbritannien | United Kingdom | Westliche Staaten | Western countries |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | x, 299 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Published in association with the Chartered Institute of Marketing |
| ISBN: | 0-7506-4838-4 ; 978-0-7506-4838-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011536765