Internal marketing : tools and concepts for customer-focused management
Pervaiz K. Ahmed and Mohammed Rafiq
| Year of publication: |
2002 ; 1. publ.
|
|---|---|
| Authors: | Ahmed, Pervaiz K. ; Rafiq, Mohammed |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Westliche Staaten | Western countries | Personalmarketing | HR marketing | Kundenmanagement | Internes Marketing | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | X, 299 S graph. Darst 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung |
| Language: | English |
| Notes: | Includes index Published in association with The Chartered Institute of Marketing. - Includes bibliographical references and index |
| ISBN: | 0-7506-4838-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001632836