Internalization of Ecological Problems – Is This the Right Method?

Authors attempt to confront the still mainstream approach that the economic recipe for solving ecological issues is their internalization, their inclusion into the economic domain. The argumentation takes the ecological issues as similar in nature to the societal ones, and insists on archaism of the still dominant practice of applying economic measures as primary solution. The article invokes such authorities as Bourdieu, Keynes and McCloskey. The strong influence of modern (non-individualistic) sociological theories on the mainstream economic thinking may overcome the misunderstanding of the ecologic problems in this context.