International advertising and communication : current insights and empirical findings
Sandra Diehl... (eds.)
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Other Persons: | Diehl, Sandra (ed.) ; Terlutter, Ralf (contributor) |
| Institutions: | International Conference on Research in Advertising <4, 2005, Saarbrücken> (contributor) |
| Publisher: |
Wiesbaden : Deutscher Universitäts-Verlag |
| Subject: | Internationales Marketing | International marketing | Werbung | Advertising | International | Kommunikation | Communication | Werbewirkung | Advertising effects | Theorie | Theory | Welt | World |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
26 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | X, 513 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Konferenzschrift ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben Enth. zahlr. Beitr |
| ISBN: | 3-8350-0455-7 ; 978-3-8350-0455-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003323180