International advertising strategy : some thoughts on subjectivity and decision-making in the standardization decision
Jeryl Whitelock and Fernando Fastoso
| Year of publication: |
2011
|
|---|---|
| Authors: | Whitelock, Jeryl ; Fastoso, Fernando |
| Published in: |
Handbook of research in international marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84980-302-1. - 2011, p. 179-189
|
| Subject: | Internationales Marketing | International marketing | Werbewirtschaft | Advertising industry | Standardisierung | Standardization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009385442