International Business Education: A Corporate View

As a preliminary step in the internationalization of business school curricula, 122 major Canadian corporations were surveyed for their views on the importance of various management skills and international courses, as well as their opinion on the mechanisms (Institutions and academics) for delivering them. This article reports on the response obtained and suggests methods for improving the overall effectiveness of international business education.© 1989 JIBS. Journal of International Business Studies (1989) 20, 553–564