International business : the challenges of globalization
John J. Wild; Kenneth L. Wild
| Year of publication: |
c 2012 ; 6. ed., global ed.
|
|---|---|
| Authors: | Wild, John J. ; Wild, Kenneth L. |
| Publisher: |
Boston : Pearson |
| Subject: | Multinationales Unternehmen | Transnational corporation | Management | Interkulturelles Management | Cross-cultural management | Unternehmensplanung | Corporate planning | Internationale Wirtschaft | International economy | Globalisierung | Globalization |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 480 S. Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-273-75257-X ; 978-0-273-75257-8 |
| Classification: | Betriebswirtschaft: Allgemeines ; Internationale Beziehungen: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009153162