International Customer Service Demands a Total Effort

International customer service is critical to the successful maintenance of profitable relationships with customers. An overview of international marketing in general is presented, customer service is examined, and some customer service management suggestions are discussed. The latter, it is claimed, can provide the differential advantage for a firm to gain market share internationally and the solution to long‐term survival.

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Year of publication:	1989
Authors:	Dempsey, William ; Lancioni, Richard A.
Published in:	International Journal of Physical Distribution & Materials Management. - MCB UP Ltd, ISSN 0020-7527, ZDB-ID 2032079-6. - Vol. 19.1989, 5, p. 6-9
Publisher:	MCB UP Ltd
Subject:	Logistics \| Customer service \| International marketing \| Services marketing

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000000317 [DOI]
Source:	Other ZBW resources

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