International direct marketing : principles, best practices, marketing facts
Manfred Krafft ... (eds.)
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Krafft, Manfred (ed.) |
| Publisher: |
Berlin : Springer |
| Subject: | Direktmarketing | Direct marketing | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Welt | World | Globalisierung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
8 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXV, 326 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Ratgeber ; Guidebook |
| Language: | English |
| ISBN: | 3-540-39631-4 ; 978-3-540-39631-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003380504