International employer brand management : a multilevel analysis and segmentation of students' preferences
Lena Christiaans. Forew. by Marion Büttgen
| Year of publication: |
2013
|
|---|---|
| Authors: | Christiaans, Lena |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Personalmarketing | HR marketing | Internationales Marketing | International marketing | Absolventen | Graduates | Europa | Europe | Markenpolitik | Internationales Management | Personalpolitik |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVIII, 265 S. graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Hohenheim, Univ., Diss., 2012 |
| Notes: | Literaturverz. S. [231] - 260 Zusätzliches Online-Angebot unter DOI 10.1007/978-3-658-00456-9 Erscheint: 1. Februar 2013 |
| ISBN: | 3-658-00455-X ; 978-3-658-00455-2 ; 978-3-658-00456-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010219178