International expansion of Marcopolo (B) : manufacturing in "the other side of the world"
Angela da Rocha; Rebecca Arkader; Bruno Barreto de Goés
| Year of publication: |
2015
|
|---|---|
| Authors: | Rocha, Angela da ; Arkader, Rebecca ; De Góes, Bruno Barreto |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 2, p. 241-254
|
| Subject: | Emerging market multinational enterprises | Internationalization process | Brazil | Bus industry | Marcopolo | Brasilien | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Schwellenländer | Emerging economies | Internationaler Markteintritt | International market entry | Auslandsinvestition | Foreign investment | Industrie | Manufacturing industries | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010470379