International market entry and expansion via independent or integrated channels of distribution
Erin Anderson & Anne T. Coughlan
| Year of publication: |
2008
|
|---|---|
| Authors: | Anderson, Erin ; Coughlan, Anne T. |
| Published in: |
International marketing ; Vol. 3. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 193-204
|
| Subject: | Internationaler Markteintritt | International market entry | Vertriebsweg | Distribution channel | Internationales Marketing | International marketing | Markteintritt | Market entry | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003657236